The only fractional Sales Director who does the outbound herself.
For founders who need someone to blend modern sales tools with proper fundamentals, build the pipeline, book the meetings, and train the team to execute independently.
You have a great product and a technical team that built it. What you don't have is a repeatable way to sell it. Here is exactly what that gap looks like.
Any of this is fixable. All of it, if needed.
See how I fix it →Five stages, from founder-led revenue to a scaled commercial engine. Select where you stand today and see what it is costing you, what to build next, and what the milestone looks like when you get there.
I embed as your hands-on Sales Director and build the commercial engine from scratch, ICP, outbound system, CRM, methodology, and first pipeline. I execute the calls, coach the team, and hand it over when it's running.
Scope to your gap. Engage one service, or a package built around what you're solving for now.
ICP, pipeline, outbound, CRM, team, I identify the exact bottleneck. No generic audit. A direct, honest read on what is broken and what it will take to fix it.
Talk tracks, email sequences, CRM configuration, pipeline stages, not after a strategy document, not after three workshops. I build immediately and you see output in week one.
I make the calls. Coach the team live. Pipeline appears while the infrastructure is being built, not after it is finished. This is the part most consultants don't do.
You keep the system. You own the pipeline. No dependency built in. No retainer that outlasts its usefulness. That is the whole model.
Zentara Technologies, a B2B cybersecurity company selling into banking, government, and critical infrastructure across Southeast Asia, with a base in Indonesia. Zero sales infrastructure. No CRM, no outbound, no team, no pipeline, no process. The founder was closing every deal through his personal network with nothing repeatable behind it.
Nine months later, a complete revenue organisation. A full outbound engine sits at the centre of it: cold-calling talk tracks that book meetings, and email sequences written to get opened, read, and replied to. The first enterprise banking opportunity was sourced cold through LinkedIn and carried all the way to final round. Behind it, an ICP framework and messaging, a CRM built from scratch, and AI tools implemented to automate sales outreach and surface the accounts showing real buying intent. Two SDRs trained through a 6-week sales coaching programme, a partner ecosystem activated, and a cybersecurity convention owned end-to-end, generating 100+ qualified conversations across 7 countries.
"Before this engagement, no sales infrastructure. No playbook. No team. No pipeline. No tools. No process. No methodology. Today, a modern, AI-powered revenue organisation."
Engagement concluded May 2026. Commercial system handed over and running.
Talk about your situationTell me about your company, then answer seven direct questions about where your commercial engine stands today. Within minutes you'll get a sharp, honest diagnosis written for your exact situation, your single biggest gap, what it's quietly costing you, and the first three things I'd fix. No generic report, no sales pitch.
I help B2B companies build and scale revenue engines, from zero pipeline to a commercial organisation with a repeatable system to build, track, and grow pipeline. Built on valid data, automated processes, and an adaptable sales methodology. Over the past 15 years, I've led enterprise sales at VMware and Broadcom across the DACH market before going independent, to bring the same outbound discipline, GTM rigour, and cold calling methodology that closes deals at the enterprise level to the founders and scale-ups that need it most.
I am not a consultant who delivers a slide deck and disappears. I build the engine, make the calls, coach the team, and leave when things are running. No dependency built in. No retainer that outlasts its usefulness.
Based in Barcelona. Native German and English speaker. I work across DACH, Nordics, Southern Europe, and the Gulf.
Where the methodology was built. Enterprise sales across DACH and Southeast Asia, in the room, carrying the number.
Built the entire commercial function from zero in a B2B cybersecurity startup across Southeast Asia.
Grew professional services and adoption revenue across enterprise and public sector accounts in DACH.
Maintained commercial momentum through a major enterprise acquisition, activating channel partners to protect renewal revenue and open new pipeline.
Built to top-tier supplier status across three major enterprise accounts. Displaced entrenched competitors in banking, aviation, and pharma.
30 minutes. No pitch deck. A direct conversation about your commercial situation, and whether I'm the right person to build the engine with you.
