The Fractional Sales Director who does the outbound herself.
For founders who need pipeline now. Every week you wait, a competitor books another meeting on your accounts. I build your sales engine and run the calls. No ramp up, no next quarter.
You have a great product and a technical team that built it. What you don't have is a repeatable way to sell it. Here is what I fix.
I can fix any one of these, or all of them.
See the three servicesI embed as your hands-on Sales Director and build the commercial engine from scratch, ICP, outbound system, CRM, methodology, and first pipeline. I execute the calls, and hand it over when it's running.
ICP, pipeline, outbound, CRM, team, I identify the exact bottleneck. A read on your business, not a template. A direct, honest read on what is broken and what it will take to fix it.
Talk tracks, email sequences, CRM configuration, pipeline stages. Building starts in week one. There is no strategy paper to draft, circulate and get approved before anything gets made.
I make the calls. Coach the team live. Pipeline starts building in the first weeks, while the infrastructure is still going in. This is the part most consultants don't do.
Keep scaling with me. Hire with my help (I help you recruit and train). Or take it internal (I hand over the playbooks, the lists, and the messaging. Your team runs it on this foundation).
Zentara Technologies, a B2B cybersecurity company selling into banking, government, and critical infrastructure across Southeast Asia, with a base in Indonesia. Zero sales infrastructure. No CRM, no outbound, no team, no pipeline, no process. The founder was closing every deal through his personal network with nothing repeatable behind it.
Nine months later, a complete revenue organisation. A full outbound engine sits at the centre of it: cold-calling talk tracks that book meetings, and email sequences written to get opened, read, and replied to. The first enterprise banking opportunity was sourced cold through LinkedIn and carried all the way to final round. Behind it, an ICP framework and messaging, a CRM built from scratch, and AI tools implemented to automate sales outreach and surface the accounts showing real buying intent. Two SDRs trained through a 6-week sales coaching programme, a partner ecosystem activated, and a cybersecurity convention run end to end, from booth strategy to follow-up, generating 100+ qualified conversations across 7 countries.
"Before this engagement, no sales infrastructure. No playbook. No team. No pipeline. No tools. No process. No methodology. Today, a modern, AI-powered revenue organisation."Talk about your situation
A few questions about how you sell today, and you walk away knowing your biggest constraint, what it is costing you, and the first three things worth fixing. Including whether you need outside help at all.
Most B2B founders can build the product. Selling it repeatedly is the harder part, and the reason is rarely where they look first.
They can sell. What they cannot see is where to start building a machine that sells without them. Whether to hire a Sales Director before there is a system for them to run. Whether to bring in SDRs before there is a methodology for them to follow. Whether to invest in tools before there is a process to plug them into.
So they improvise. They rely on the founder's network until it runs dry. They hire before they are ready. They build pipeline on gut feel and lose deals they should have won.
I built Deal Stack to solve exactly that. One person who builds the entire commercial engine in parallel: strategy, data, process, methodology, outbound execution, and team coaching, all running at the same time, while pipeline is already being generated. No full-time hire on payroll before there is a system for them to run. No strategy phase that finishes before execution starts. Just a working revenue engine, built fast, handed over clean.
Over 15 years I carried a quota at VMware and Broadcom across DACH enterprise, where procurement cycles are long and buyers are sceptical. I made the calls, managed the accounts, and hit between 120% and 192% of quota year after year. Then I took everything that worked at the enterprise level and built a system that delivers the same qualification standards, call discipline, and CRM structure to the founders and scale-ups that need it most but cannot afford to figure it out through trial and error.
Based in Barcelona. Native German and English speaker. I work across DACH, Nordics, Southern Europe, and the Gulf.
Start this week and outbound is live within 14 days. Book 30 minutes, worst case you leave with a clear read on your ICP, your channels, and what I would build first.
